Social Media Vs Email Marketing: Who’s The Winner?
There are more than 4.7 billion Internet users in the world and nearly 80% have their social media accounts. Actually, an average of 5.7 billion social media accounts. That’s huge! But, here’s the thing : Most probably all of them have an active email account. So, what’s an intelligent marketer like you to do? In this column, we’ll share the statistics and predictions for email marketing vs social media performance from 2020-2021 and beyond. Let’s dive right in with the question…… Is Email Marketing Still Powerful? Over the past few decades, social media visitors have grown at an exponential rate. Not stunning, right? One decade may as well be a million when it comes to technology. More interestingly, the number of social media users raised by 520 million between August 2019 and March 2020. It’s clear that social media is not a hobby but is a channel, like an email, that can be used to reach your target viewers. In fact, 85% of marketers say