6 BEST SOCIAL LISTENING TOOLS

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social listening toolsAny organization knows that it’s very important to build a solid reputation and following on its social media. That’s where social listening comes in.

Social Listening:

Social listening is the monitoring of your brand’s social media channel for any customer feedback and direct mentions of your brand. It includes conversation regarding specific keywords, topics, trends, competitors, or industries followed by an analysis to gain insight and act on these advantages

As more brands have come to social media for customer insight, social listening tools are getting more momentum.

The top 6 best social listening tools for 2020


Awario
Awario


 Affordable social listening and analytics with enterprise capabilities limit. Awario is relatively a new tool that makes social media and website analyzation affordable for businesses of any size. Awario offers a lot of capabilities which can only offer by enterprise tools. You can use this tool to monitor your competitors, industry, your brand mentions. This tool also monitors the plagiarized copied content and find the linkless brand mentions and attach links on them and monitor backlinks of your site also.
 These platforms also offer leads as a free add on to all users. The tool uses predictive insights to find people who are asking for recommendations about the product like yours or looking for an alternative to your competitors. 

 Supported Networks:  Facebook, Twitter, Instagram, YouTube, Google+, Reddit, News, Blog, and The Web.

 Benefits: 
  • A Boolean search mode to make a flexible number of queries and improve search results. 
  • An influencer report outlining the most influential people talking about your brand, competitors or industry. 
  • A free leads add-on for sale prospecting on social media.
Pricing:  Awario offers a free trial that lets you that how this software works. Pricing starts at $30/mo for the Starter plan, with 40 monitoring alerts that let subscribers find 30,000 new mentions per month. Awario’s Pro plan costs $89/mo with 11 alerts and 100,000 monthly mentions. Enterprise is $300/mo and includes 51alerts and 500,000 mentions. If you choose to go with an annual plan, you’ll get 3 months free.


TweetDeck
tweetdeck
A tool for managing the different Twitter account and monitoring mentions. TweetDeck is a Twitter official social media dashboard that manages your Twitter presence as a business. It will post your content on your all accounts at the same time. This tool allows you to check the feed from people you follow, trending posts, direct messages, and mentions of your chosen keywords. TweetDeck gives access to Twitter’s search functionality.

Supported Networks: Twitter
Benefits: 
  • Built-in twitter search filters, such as location, native keywords, and language. 
  • Twitter scheduling ability for multiple accounts.
  • A neat column which shows your feed in an organized manner.
  • Pricing: It’s a free tool

Keyhole
keyhole

Real-time hashtag and keyword tracker for Instagram, Twitter and News. keyhole is another 2 in 1 tool which will manage your post and track keywords or hashtags for your social media handles like Instagram and Twitter. You can also monitor brand mentions across blogs and news sites. The tool comes with analytics too which includes sentiments analysis, keywords clouds, and mentions maps that display which countries your social mentions come from.

 Keyhole premium features like tracking industry influencers, unlocking historical mentions and getting API to access Keyhole’s data.

 Supported Networks: Instagram, Twitter, and The News.

 Benefits: 
  • Social media ability.
  • Strong analysis, such as sentiment analysis, keyword clouds, and mention maps.
  • API access available at a premium plan.
Pricing: keyhole’s basic plan starts from $49 per month and comes with one keyword and 5000 monthly social media posts. The tool has several plans also and one of the most popular plans is with a price of $599 which comes with 10 searches and 2500000 posts. 

Mention
mention


Real-time social media monitoring with data-rich and custom reports. Mention is another type of social media and web monitoring tool. It aims at real-time search and getting us to know the result of the last 24 hours. Historical data is available only on request which depends on your custom plan. Mention allows you to discover your Instagram and Twitter influencers by running brisk keyword searches. It also allows you to add influencers of your choice to your list, and save your list to CSV and import it into a CRM tool.


Supported Networks: Facebook, Twitter, Instagram, Google+, Reddit, News, Blogs and The web.

 Benefits: 
  • Tags let you organize your mentions. 
  • A potential to build your own custom reports and automate delivery.
  • A slack integration to send the newest mentions to your slack channels.
Pricing: Mention comes with a free trial version and after this, the cost of a solo plan is $29 which includes 2 alerts and 3,000 mentions and starter is offered at $99 per month and comes with 5 alerts and 5,000 mentions and customs plans are ready upon request.

Agorapulse

agorepulse

social media management and monitoring for your growing business. If you are not ready initially to invest in social listening or reputation management, platform. Agorapulse is the best 2-in-1 option, it offers both the scheduling and monitoring bits. The tool will connect to your social media handles and comment on your posts. Agorapulse also allows you to search for keywords of your choice across Twitter. The tool also identifies influencers within your social media audience and assigns conversations to your team in one click. Agorapulse is a great choice if you are mainly interested in social media mentions. 

 Supported Networks:  Facebook, Twitter, Instagram, YouTube.

 Benefits: 
  • The potential to tag important mentions.
  • Being able to assign conversations to team members.
  • Audiences insight which helps to identify influencers and brand ambassadors.
  • A built-in CRM that allows you to create a list of influencers and prospects.
Pricing: Agorapulse comes with a free trial, if you like the app then you approach for further plan. Agorapulse cost starts at $49  per month for the small plan which comes with the 3 social media profile and a single user. The most popular plan has a pricing of $199 per month with 25 social media profiles and 6 users. Agorapulse’s enterprise solution is $299 per month with 40 profiles and 12 users. 
Brandwatch


brandwatch

Social media measurement and in-depth analytics for organizations. Brandwatch is one of the most powerful social listening tools for analytics but it is expensive too. On top of the monitoring feature, Brandwatch provides image recognition, demographic data about your audience, trending topics in your niche, API  access, and dashboards that can be exported into CRM and customizable PowerPoint presentations. Brandwatch also has its own data anticipate platform called Vizia. The tool helps you to visualize your Brandwatch data, plus combine it with insights from a number of integrations.

Supported Networks: Facebook, Instagram, Twitter, YouTube, Google+, Pinterest, Sina Weibo, VK, QQ, news and blog, The web.

 Benefits: 
  • Demographic data Including gender, interest, occupation, and location of your audience.
  • Image analysis that lets you find images containing your rand’s logo.
  • A potential to add preferred sites to collect mentions from.
  • A chance to identify trending topics in your industry.
Pricing: Brandwatch is an enterprise-level tool. The affordable Pro plan costs $800 per month with 10,000 monthly mentions within 30 days of historical data.
As more and more brands are attracted to social media for market research, customer insights, competitor analysis or even sales social listening tools are becoming increasingly powerful and affordable. So choose your social listening tool for your organization very wisely and let us know in the comment section if this blog helps you.

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