What Are Infographics And How They Are Important?
We live in an era of digitization, which means there is huge data present in the form of content, images, videos, and many more.
We constantly attempt to organize the data
Infographics Definition:
Infographics are a visual representation design which is used to show the content. Infographics are used to show complex messages in a very simple and informative way. Images are also an extension of the content. But the infographics conveyed the self-contained message or principle.
What are infographics?
When a complex type of information needs to be described quickly, clearly and precisely then, a graphical representation is suitable. Infographics are used for signs, maps, and data representation. Scientists, writers, mathematicians and educators will ease the process of developing, organizing, recording important information by using infographics.
Use of infographics:
- To communicate a message.
- To present a lot of data or information in a very simple way which is easy to understand.
- To analyze data in order to find cause and effect relationship.
- To monitor the certain parameter regularly.
Infographics consist of mainly three elements:
Visual Element:
- Color coding
- Graphics
- Icons
Content Elements:
- Time frames
- Statistics
- References
Knowledge elements:
- Facts
- Myths
- Updated information
Examples of Infographics:
- Cause and Effect Infographics: These infographics show the relationship between physical and conceptual stages. For example the cause of recession in India and its effect on the Indian economy.
- Quantitative Infographics: Quantitative Infographics conveys the statistical data to readers. It includes charts, graphs, bar-graphs, tables, lists. Statistical tools such as pie charts which are used to summarize the complex data. Quantitative Infographics can be regarded as a flow of charts of an organizational structure that states the grading and responsibilities of different position.
- Directional Infographics: Directional Infographics navigate the readers through information. Numbers, symbols, arrows, lines, dot etc, were used to indicate the special points and information by which a reader will engage in it.
- Chronological Infographics: Chronological infographics explain an event or process as it happened in time. Presenting information to readers to analyze the temporal relationship between various stages of the process. For example, a bar chart shows the growth of any product over a long period of time is a chronological infographic.
- Marketing Infographics: Marketing Infographics involves using infographics to prevailing the brand authority, publishing them for SEO appeal and promoting them for maximum submission and building of links across the web.
Important Points Have To Keep In Mind While Designing Infographics:
Infographics need to transfer the cleared information, but they still can be creative. Likewise, Infographics seize the imagination of the reader can also be perspicuous.
The Infographics surrounds us: we see them on TV, in Newspaper, in Books, on Road Signals and in manuals. The internet is filled with a vast variety of Infographics of all range, from science and technology to culture and society. How do we assure that the infographic delivers the extensive and knowledge to the readers?
- Simplicity Is The Best Policy: Infographics should be simple, clean and clear. Make sure the information being transferred is well ordered. Visual simplicity assures that infographics will be easy for the readers.
- Make Your Boundaries: Be clear, always limit the scope of your information. State your query prudently, and be sure to answer it in the best way. The infographic you create will be much more inspired and effective in that way.
Note: Sticking to one question will help you more to communicate with the public.
- Be Colour Selective: Colour is the most important and effective thing by which, author guide and influence their readers. Colours can give a varied impression on readers, both conceptual and emotional. It plays a vital role in Infographics. Choosing the right colour to enhance the information is the important aspects of graphic design. Colours make the information more engaging and attractive. Choosing the right colour is more important, as we know contrast is the king: the background should blend well with the illustration.
- Having A Different layout: Infographics don’t have a simple look like a piece of newspaper and magazines. Be creative and try different typography, illustration, images, charts, icons etc. adopt an exciting trend in the creation of your design. Use at least two or three fonts in the design you create. The effectiveness of your infographic totally depends on creativity as a designer. Add a logo in your infographic if it is connected with your company or institution.
- Be Verifiable: Many infographics lead readers to the wrong conclusion due to lack of information and data resource. Make infographic trustworthy by allowing the readers to get the desired information they want to get. Always give the data source with relevant links.
Why Are Infographics Used?
Infographics are great for making complex information to understand easily. They have many uses:
- Provide a quick overview of the topic.
- Explain the complex process in an easy way.
- Summarize the long blog post.
- Raise awareness about an issue and cause.
- Infographic can easily catch your targetted audience attention.
- It can increase your brand awareness.
- Infographics can make your content easier and understandable.
- Infographics can expand beyond Digital Marketing.
In this highly competitive marketing era, the key to getting success is to get the attention and interest of your targeted audience. Using infographics is an effective way to get these things. So, visual elements that are not only relevant, interesting and knowledgeable, but is also attractive. So, at D2D websites marketing agency the Best Digital Marketing Agency In Delhi will create the best and effective Infographic for your business or brand.
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